About

HAGGARD is an Asian makeup brand founded in late 2022. The cosmetics brand embodies the "Asian soft-Gothic Gene," draw inspiration from the darkness and rebellion in traditional Gothic art, and incorporate elements such as romance and elegance, blending them with trendy sub-aesthetic cultural hype that resonate with everyone. 

We met over our love of makeup and were brought together by the incredible rise of new generation culture. We looking through the medium of HAGGARD makeup products to displays the connotation and beauty of Asian-chic soft-goth culture in a more creative way. HAGGARD cosmetics is recognised for its bold colours, innovative formulations, and commitment to individuality, aiming to inspire women to express themselves with confidence. And through HAGGARD cosmetics, we connect with more people who love the beauty of makeup. 

Brand Identity:

The HAGGARD cosmetics brand is known for its edgy, chic, and soft-goth aesthetic, often incorporating pink, orange, red and beige tones.

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Embrace the Dark

We offer a curated selection of cosmetic products that blend Asian aesthetics with Western gothic influences, creating a distinctive look that is both edgy and elegant.

Unveil Your Inner Rebel

Break free from conventions. Our products, such as the "Daughter of Satan" eyeshadow palette, empower you to express your individuality with confidence.

Beauty Without Boundaries

Our high-quality cosmetic products are designed for those who dare to embrace their unique style, offering a fusion of gothic charm and contemporary flair.

Beauty in the Shadows

Haggard Cosmetics fuses Asian gothic aesthetics with high-quality, cruelty-free products, empowering you to express your unique style with boldness and grace.